Joe Holder is the founder of The Ocho System, an integrative wellness strategy that seeks to help people improve their personal health by taking advantage of their physical health first. Joe’s time as a student-athlete at the University of Pennsylvania coupled with his upbringing made him take a wide-ranging view on modern wellness. He currently lives in New York where in addition to his work with The Ocho System he serves as the Creative Director of wellness for SmartWater, co-founder of non-profit System of Service, Master Trainer for Nike, Performance Consultant for wearable WHOOP, and is a contributing writer to many publications including his own wellness column at GQ Magazine.